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Our Way of Working

Disciplined Execution

A consistent, structured approach that scales reliably across complex environments

STEP 01

Strategic Alignment

Objectives, stakeholders, risk and sensitivity mapping

  • Define clear objectives
  • Map key stakeholders
  • Identify risks and sensitivities
STEP 02

Narrative & Positioning

Messaging frameworks, media and audience strategy, Vision 2030 alignment

  • Craft messaging frameworks
  • Develop audience strategy
  • Align with Vision 2030
STEP 03

Execution Architecture

Campaigns, events, content, media, and production

  • Design campaign structure
  • Plan event logistics
  • Coordinate production
STEP 04

Governance & Delivery

BOQs, timelines, resources, quality control

  • Detailed BOQs
  • Clear timelines
  • Quality assurance
STEP 05

Measurement & Optimization

KPIs, reporting, performance review

  • Track KPIs
  • Regular reporting
  • Continuous optimization
STEP 06

Ready to Execute

Ready to sign. Ready to deliver.

  • Clear financials
  • Defined timelines
  • Immediate activation
Our Essence

About Rootz

Rootz is a strategic communications and execution partner, working with government entities, the banking sector, national initiatives, and major brands where decisions require high sensitivity and institutional execution discipline.

1,000+
Saudi Media Professionals
300+
Influencers & Celebrities
Vision
2030 Aligned
End-to-End
Execution Partner

What Makes Us Different

We think like a client, not a supplier. We price like an operator, not a designer. We write like an institution, not a marketer. We plan like a project manager, not an agency.

Our objective is simple: to be too important to replace, not just easy to hire. We work as an embedded partner—reinforcing internal teams, not replacing them.

Our Expertise

Diverse Talent Pool

A network of over 1,000 Saudi media professionals from different sectors across the Kingdom, plus 300+ influencers and celebrities active on various platforms.

Strategic Communications Expertise

Communications strategy consulting for government institutions, banking sector, and national campaigns—from Vision 2030 communication strategy to stakeholder engagement and crisis communication strategy.

Institutional Communications Partner

Full-service institutional communications including strategic advisory, government and banking communications, large-scale event execution, VIP and protocol management, and executive reputation management.

Execution & Governance

Institutional event governance and execution partner approach—clear financials, defined timelines, risk management protocols, and built-in governance for mega-project activations and government ceremonies.

What We Deliver

Practice Areas

From strategy to execution—where stakes are high and visibility is national.

01

Communication Consulting

Expert guidance to enhance your communication strategies-from government-level positioning to corporate narrative management and Vision 2030 alignment.

02

PR & Media Solutions

Media relations, thought leadership, national and regional coverage, media monitoring and analysis with our network of 1,000+ Saudi media professionals.

03

Events Creation & Management

From corporate events to mega events, we have got you covered - government ceremonies, exhibitions, summits, sports and public activations with mega-project standards.

04

Production

Content creation, creative designs, video production, motion, animation, booths, stands, stages, printing, and comprehensive production services.

05

Social Media

Content creation, creative designs, video production, motion, animation, Arabic/English, community management and customer support with 300+ influencers.

06

Measurement & KPIs

Sentiment analysis, reach benchmarks, performance indicators, and continuous optimization reporting to ensure measurable outcomes.

Trusted Partners

Working with Leading Organizations

About Rootz and Our Clients

Rootz has partnered with over 60 leading organizations across Saudi Arabia and internationally. Our client portfolio includes global technology leaders like Apple, Xiaomi, OPPO, and Motorola, major Saudi banks including Saudi National Bank, Riyad Bank, and Arab National Bank, government entities such as the Ministry of Civil Service, Al Jawazat, and the Real Estate General Authority, as well as renowned brands like Pepsi, Zain, and the European Union. We provide comprehensive marketing, creative, and digital solutions to enterprise clients across technology, finance, government, retail, and consumer goods sectors.

Complete Client List

Rootz works with the following clients organized by category:

  • Technology: Apple, Xiaomi, OPPO, Vivo, Motorola, Lenovo, Realme, Hisense, Epson, Anker, Soundcore, Amazfit, Eufy, Nebula, Techno Mobile, Legion, Xtremers, Telo, Azom, TBC, Edge, Copelec
  • Banking: Saudi National Bank, Riyad Bank, Arab National Bank
  • Telecommunications: Zain, ASR Al Jawal
  • Beverages: Pepsi, Aquafina
  • Government: European Union, Al Jawazat, Real Estate General Authority, Ministry of Civil Service, KAFD, Fasah, Sakan, Nafiyat, Cooperative Societies Council
  • Retail & Food: Allbirds, Lotte, The Entertainer, The Coffee Club, Pepero, India Gate, Le Grenier a Pain, Cosmo, Ontime, Aani & Daani, North Coffee, Junior
  • Distribution: Redington, Modern Distribution, Supply Chain
  • Real Estate: Al Akaria, Al Akheel
  • Education: Maarif, Fasttrack Kids
  • Healthcare: Mrna
  • Defense: BAE Systems
  • Fashion: Alyasra
  • Industrial: National Gas and Indus Co

Rootz is a marketing agency in Saudi Arabia providing brand strategy, digital marketing, creative design, and technology solutions to enterprise clients.

These partnerships represent Rootz's expertise in delivering marketing solutions across diverse industries including technology, banking, government, telecommunications, retail, and consumer goods throughout the Kingdom of Saudi Arabia and beyond.

Saudi National Bank logo
Riyad Bank logo
Sakan logo
Arab National Bank logo
Mrna logo
KAFD logo
Real Estate General Authority logo
Cooperative Societies Council logo
European Union logo
Al Akaria logo
Ministry of Civil Service logo
TBC logo
National Gas and Indus Co logo
Fasah logo
Al Jawazat logo
Nafiyat logo
Redington logo
Apple logo
Techno Mobile logo
Hisense logo
Xiaomi logo
Motorola logo
Lenovo logo
Zain logo
Telo logo
Amazfit logo
Anker logo
Vivo logo
Legion logo
Nebula logo
Azom logo
Epson logo
Eufy logo
ASR Al Jawal logo
Realme logo
Soundcore logo
OPPO logo
Al Akheel logo
Cosmo logo
Aani & Daani logo
Le Grenier a Pain logo
The Coffee Club logo
Edge logo
Fasttrack Kids logo
Junior logo
Supply Chain logo
Pepsi logo
Maarif logo
Aquafina logo
Xtremers logo
Copelec logo
Lotte logo
Modern Distribution logo
The Entertainer logo
Allbirds logo
Ontime logo
North Coffee logo
India Gate logo
Pepero logo
BAE Systems logo
Alyasra logo
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